The global feminine hygiene market was valued at USD 21.96 Billion in 2018. The market is projected to register a CAGR of 7.2 % during the forecast period of 2019 to 2024.
Numerous factors, such as the rising disposable income of the middle class in emerging countries such as Brazil and China, and the emergence of low-cost feminine hygiene products. Moreover, the increasing awareness of female health and hygiene is anticipated to boost the market growth over the assessment period. Furthermore, the growing demand for products such as tampons and panty liners in developing countries is anticipated to propel the growth of the market during the forecast period. However, the increasing number of product recalls due to several factors such as the growing allergy cases among women and the presence of toxic chemicals in feminine products are anticipated to hinder the growth of the global feminine hygiene market
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Segmentation
The global feminine hygiene market, based on product type, has been segmented into sanitary napkins/pads, tampons, panty liners, menstrual cups, and feminine hygiene wash. The sanitary napkins/pads segment is anticipated to hold the largest market share as they have a high adoption rate among women across all geographic regions. The market, by distribution channel, has been segmented into supermarket and department stores, retail pharmacies, online retail stores, and others. Supermarkets and department stores segment are expected to hold the major share as a majority of women tend to purchase sanitary items along with household items.
Key Players
Some of the key players in the global feminine hygiene market are Johnson & Johnson, Procter and Gamble, Edgewell Personal Care, Unicharm Corporation, Ontex International, Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, Lil-Lets Group Ltd, Natracare LLC, and Kao Corporation.
Regional Analysis
Geographically, Asia-Pacific region is anticipated to dominate the global feminine hygiene market due to various factors such as the rising disposable income of the middle-class population, especially in countries such as China and India which has led to rising in women’s buying quality hygiene products. Additionally, the growing awareness about feminine hygiene products owing to several initiatives taken by the government and the non-government organization in this region is anticipated to boost the market growth.
Americas is expected to hold a second market position in the global feminine hygiene market. The market growth in the region is attributed to the high penetration of high-end products such as tampons, panty liners, and internal cleansers, an increasing number of working women, and growing demand by women for organic and biodegradable products.
Europe is likely to show a significant amount of growth in the global feminine hygiene market. The market growth in the region is owing to factors such as easy access to feminine hygiene products, rapid urbanization, growing disposable income, and increasing spending on menstrual products. As per the data published by the Bloody Good Period, in 2018, the average lifetime spends on period products by women adds up to around USD 5,380.56 in the UK. The Middle East & Africa is expected to account for the lowest share of the global market due to low disposable incomes and limited awareness about menstrual hygiene in the region.
Research Methodology
Market Research Future research is conducted by industry experts who offer insights into industry structure, market segmentation, assessment, Competitive Landscape (CL), penetration, as well as on emerging trends. Besides primary interviews (~ 80%) and secondary research (~ 20%), their analysis is based on their years of professional expertise in respective industries. Our analysts also predict where the market will be headed in the next five to ten years, by analyzing historical trends and current market positions. Furthermore, the varying trends of segments and categories geographically presented are studied and are estimated based on the primary and secondary research.
- Primary Research
Extensive primary research was conducted to gain a deeper insight into the market and industry performance. In this particular report, we have conducted primary surveys (interviews) with key level executives (VPs, CEOs, Marketing Directors, Business Development Managers, and many more) of major players who are active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed, over the next five to ten years.
- Secondary Research
Secondary research was mainly used to collect and identify information useful for the extensive, technical, market-oriented, and commercial study of the endodontic devices market. It was also used to obtain key information about major players, market classification, and segmentation according to industry trends, geographical markets, and developments related to the market and perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, SEC filings, journals, white papers, corporate presentations, company web sites, international organization of chemical manufacturers, some paid databases, and many others.
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Table Of Contents:
Chapter 1. Report Prologue
Chapter 1. Report Prologue
Chapter 2. Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.2.1 Research Objective
2.2.2 Assumptions
2.2.3 Limitations
Chapter 3. Research Methodology
3.1 Introduction
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
Chapter 4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
Chapter 5. Market Factor Analysis
5.1 Porter’s Five Forces Analysis
5.1.1 Bargaining Power Of Suppliers
5.1.2 Bargaining Power Of Buyers
5.1.3 Threat Of New Entrants
5.1.4 Threat Of Substitutes
5.1.5 Intensity Of Rivalry
5.2 Value Chain Analysis
Chapter 6. Global Feminine Hygiene Market, By Product Type
6.1 Overview
6.2 Sanitary Napkins/Pads
Market Estimates & Forecast, By Region, 2019–2024
Market Estimates & Forecast, By Country, 2019–2024
6.3 Tampons
Market Estimates & Forecast, By Region, 2019–2024
Market Estimates & Forecast, By Country, 2019–2024
6.4 Panty Liners
Market Estimates & Forecast, By Region, 2019–2024
Market Estimates & Forecast, By Country, 2019–2024
6.5 Menstrual Cups
Continued…
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